Selling a Home in Prescott
Not so long ago, sellers thought they controlled the real estate market.
"Set a nice high price and let the buyers fight it out." What a difference a year can make. Now the media tells sellers that the sky is falling. Guess what? Neither extreme was ever true.
But we did learn one thing: It is the intent of the buyer that drives the market.
What is the intention of the buyer? Like many challenges in business, the buyer is a moving target. We must identify and create the object of the buyer's desire with your real estate and deploy that information for the buyer to know that you exist and are willing to sell. Our job as sellers is to build the "Apple of the Buyer's Eye" and to create an information environment that allows the buyer to find you. No more, no less, regardless of the economic conditions.
Apple of the Buyer's Eye (your job, I will help)
Here's a sample of what we recommend for our sellers:
- Clean beyond belief. Yes, that includes window tracks and the stuff under the glass in the refrigerator.
- Repair anything that is broken.
- Replace the old dim or dead light bulbs with new shiny ones. Turn them all on and open the blinds before buyers visit.
- Finish any projects that you have started.
- Do not start any new projects.
Information Environment for Buyers (my job, with your input)
Buyers need to be compelled to exercise their intentions. I have developed an information plan to bring the buyer to the decision point.
The information plan has three main events.
1) Internet Presence
Prescott MLS Listing
Phoenix MLS Listing
Tourfactory.com Virtual Tour
REALTOR.com Virtual Tour Promotion
2) Print Presence
Yard Sign
Monthly Flyers to all Local Offices
Just-Listed Postcards
Monthly Ad in Prescott Real Estate Guide
3) Telecommunication Presence
Toll Free Call Capture System
Vonage Office "Follow me" Phone System
Faxed Flyer Request System
I can give you the details of the buyer intention system in person with my listing presentation. I'll provide detailed sold and active comps in your area — just call me, Scott Baxter at 928-771-2000 or fill out the following form:
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